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About

Welcome to Viobetta, a forward-thinking company established in 2024 with a vision to revolutionize the Textile sourcing through innovation, quality, and customer-centric solutions.

Founded by Hamza Mukhtar, Ahmad Mukhtar, Sohail Aslam

Viobetta is dedicated to setting new benchmarks
in excellence and delivering unparalleled value to our customers. 

Our focus is not just supply, but risk reduction, consistency, and long-term partnerships.

At Viobetta, our mission is to harness the power of innovation and technology to create products and services that enhance the lives of our customers. We are committed to delivering exceptional quality and fostering sustainable practices.

Message from our CEO

Hamza Mukhtar 

Chief Executive Officer of Viobetta

“In today’s fast-evolving global market, adaptability and transparency are key. At Viobetta, we take pride in offering a streamlined sourcing experience, combining deep industry expertise with a hands-on approach. Our goal is to empower our partners — from retailers and fashion brands to institutional clients — with high-quality products, efficient processes, and dependable service.”

VIOBEТТА TURNOVER 2024-2025

Viobetta anticipates a strong financial performance in its inaugural year, with an expected turnover of 7-8 million AED for the fiscal year 2024-2025. As we continue to grow and expand our offerings, we are confident in our ability to achieve these financial goals and build a solid foundation for future success

Markets & Industries

At Viobetta General Trading Co. LLC, we proudly operate across key global markets including the UK, EU, GCC, and USA, catering to a diverse range of industries with tailored textile sourcing solutions. With a strong B2B focus, Viobetta is committed to understanding the unique demands of each market segment and delivering customized solutions that drive value, efficiency, and long-term growth for our partners.

Wholesalers & Importers

Knitted garments, denim/woven stock, and home textiles

Retailers & Fashion Brands

Trend-driven sourcing and product development

Institutional Sector

Airlines, hotels, hospitals, and B2B institutions

Our Team

We prioritize employee growth, satisfaction, and development through training, recognition, and opportunities. We believe that our employees work to their true potential when they feel invested and see a positive future for themselves at VIOВЕТТА.

It is all about job satisfaction and we fuel this sentiment through growth opportunities, employee recognition awards, health benefits and trainings which helps exploring employees true potential.

Designers (8)

Based in UK, Spain & Pakistan

Sales & Marketing (5)

UAE, Pakistan & UK

Admin & Operations (5)

UAE

Pakistan Facility Workforce

12,000 employees

Vision & Values

Our vision is to become a trusted regional sourcing partner known for reliability, strong execution, and ethical manufacturing. We are guided by core values of transparency, accountability, long-term partnerships, and operational excellence in everything we do.

Sustainability

Viobetta is deeply dedicated to upholding manufacturing standards of the highest caliber, which in turn empowers the company to maintain and enhance its performance across key domains including safety, quality, cost-efficiency, availability, and sustainability.